Release time:2026-04-23 09:52:28
MCN agencies (Multi-Channel Networks) claim to help you "incubate" projects, "grow followers," and "monetize" content. However, if cooperation goes awry, you could face minor penalties revenue deductions or severe consequences such as exorbitant breach of contract fees. This article examines real court cases to highlight the most critical legal pitfalls throughout the entire process—from signing contracts and fulfilling obligations to terminating agreements—and provides actionable strategies for mitigation.
Xiao D signed the "Live Streamer Contract," which specified the duration of live streams, code of conduct, and revenue sharing terms. Two months later, due to excessive pressure, he sought to terminate the contract, prompting the company to claim compensation of 100,000 yuan.
Court ruling: The company's claim is dismissed.
Reason: Although the contract is titled "Cooperation," the company exercises strict control over live streaming schedules, content, and interactions. Xiao D is highly subordinate in terms of personality, financial obligations, and organizational structure—essentially establishing an employment relationship.
✅ Key identification criteria: If you meet any of the following conditions, you are ly a worker rather than a "partner":
l The company requires you to broadcast for a certain number of hours daily/weekly.
l The company uniformly arranges the live streaming content, script, and attire.
l The income primarily comes from the company's "guaranteed minimum wage";
l Leave requests and tardiness must be approved; otherwise, a deduction will be made.
l Require the signing of labor contracts and payment of social insurance contributions;
l No "penalty" is required for contract termination (there is generally no penalty in employment relationships, unless for specialized training).
l If you are unlawfully dismissed, you may claim compensation.
A mandatory question before signing the contract is: "How much compensation would I be required to pay if I decide to withdraw?" If the other party states "in accordance with the contract," ensure you carefully review whether the contract actually establishes an employment relationship.
The agency instructed Xiao G to send ambiguous messages and send suggestive items to the "top-ranked contestant," even pretending to be in a relationship to encourage donations. After Xiao G refused, her earnings were withheld, forcing her to terminate the contract. The agency subsequently sued her for breach of contract.
The court ruling: The company's actions violated public order and good morals, constituting a material breach of contract; since Xiao G did not breach the contract, the company must pay the outstanding wages.
✅ Resolutely reject any requests that violate the "Online Streamer Code of Conduct," including:
l Inducing users to make irrational donations;
l Publishing vulgar or soft pornographic content;
l False identities (such as pretending to be single or a rich second-generation heir);
l False advertising of product efficacy.
l All work instructions should be documented in writing (via WeChat or email) whenever possible.
l For verbal instructions, recording may be conducted (the other party must be informed; in some regions, unilateral recordings are admissible as evidence).
l The contract explicitly states: "Party B has the right to refuse work arrangements that violate laws, regulations, or public order and good morals."
The cost of using MCNs to generate traffic should not be borne solely by you legally.
Next: There is no more.
